Talking Oprah, Meat Processing, and Consumer Relations
This four part series covered Cargill’s experience welcoming a television camera crew into its Fort Morgan, Colorado, beef processing processing facility and subsequent appearance on Oprah Winfrey’s daytime television program.
I discussed the episode, and the myriad reasons agriculture producers and public relations professionals should take notes in back-to-back Feedstuffs columns. You can read my initial reaction, before I watched the episode, here. Then, read this week’s column, my follow up after having watched the program.