Talking Oprah, Meat Processing, and Consumer Relations

Reporter Lisa Ling visits with Cargill's Nicole Johnson-Hoffman about beef processing.

Parts three and four of my series with Cargill Director of Communications Mike Martin and Assistant Vice President Nicole Johnson-Hoffman is up at Feedstuffs and Feedstuffs Foodlink.

This four part series covered Cargill’s experience welcoming a television camera crew into its Fort Morgan, Colorado, beef processing processing facility and subsequent appearance on Oprah Winfrey’s daytime television program.

I discussed the episode, and the myriad reasons agriculture producers and public relations professionals should take notes in back-to-back Feedstuffs columns. You can read my initial reaction, before I watched the episode, here. Then, read this week’s column, my follow up after having watched the program.