Archive | October, 2018

The McRib

What Consumers Want: Tasty Food (and Transparency)

The McRib is back! I heard the news on the radio this morning that McDonald’s beloved rack-of-ribs-shaped pork sandwich is back in some 9,000 stores for another limited run, and knew that millions were rejoicing in the magical barbeque patty’s return. McRib’s triumphant return also reminded me of a stroke of brilliance McDonald’s did a […]

Kyle Snyder vs. Abdulrashid Sadulaev.

Reflection: What Defines You?

“Wins or losses don’t define me.” Kyle Snyder, riding a three-year gold medal streak that included two World Senior Men’s Freestyle Wrestling championships and the 2016 Olympic gold medal at 97kg, was pinned just 72 seconds into the final match of the 2018 World Championship. The match was a high-anticipated rematch of the 2017 World […]

Photo by Gladson Xavier from Pexels

Economy Still Growing, But Trade Woes Worry Farmers

A Bloomberg headline caught my attention this morning: U.S. Growth Engine Looks Able to Power Past Stock Market’s Woes. Reporter Christopher Condon noted that although stocks have taken a beating in recent weeks, economists are by and large unconcerned about what broader financial indicators say about prospects for continued growth in the U.S. economy. To put […]

What do consumers really want?

When It Comes to Food, What Do Consumers Really Want?

For several years now, I’ve spoken to agricultural groups and businesses about a variety of issues related to consumer perceptions of food, food marketing, and agricultural production practices. The discussion can be emotionally charged because most farmers I know derive a great deal of their personal identity and fulfillment, to say nothing of their financial […]

Feeling frustrated at work?

The Pitfall of Confusing Passion with Purpose

A couple of years back a Gallup release about employee engagement left me dumbstruck: in the firm’s survey of worker sentiment, for the first six months of 2015, engagement figures hovered steadily between 31.5% and 31.9%. What was almost more sobering was that only 40.4% of managers reported feeling engaged in their jobs. In other words, […]